It's Anti-Stigma Month!

Let's elevate manufactured housing!

Manufactured housing represents some of the largest stock of unsubsidized affordable housing in the United States with nearly 20 million Americans coming home to a manufactured house. With its modern amenities, affordable prices and community features, manufactured housing is an attractive option for prospective homeowners.  

At the same time, stigma associated with manufactured housing, the communities in which it is sited and the people who dwell within have made manufactured housing seem like a last resort rather than a desirable choice. This October, Prosperity Now and our partners in the I’M HOME Network are bringing back the anti-stigma campaign to address misconceptions around manufactured housing. In the coming weeks, we will be focusing on some of the false narratives that persist about manufactured housing as well as highlighting the affordability of manufactured housing and the possibility to address the housing crisis across the country.

Stigmas are socially shared beliefs rooted in misconceptions that have very real consequences on both the stigmatized population and society at large, and it is no different for manufactured housing. It deters many Americans from recognizing these homes as a potential solution to their housing needs, influences laws across the country that treat manufactured housing unfairly compared to other housing options and can even affect how current manufactured homeowners see themselves.  By challenging the stigma directly, we can start to move beyond the misinformation about this type of home to the benefit of not just current manufactured housing residents but for generations of homeowners to come.

This month follow the I’M HOME Network on social media using the hashtag #rightathome2019 as we break down the preconceived notions of manufactured housing, showcase its diverse community of homeowners, highlight its modern features and explore how manufactured housing is an attractive and affordable option for millions of Americans.

To help your organization get the word out, Prosperity Now has developed an anti-stigma toolkit with social media content and tips, written content, and data that you can share with your networks! Also, don’t forget to take a look this important conversation will continue this November in Portland at the 15th annual I’M HOME Conference. Register now to stay involved!

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