Human Insights Tools: Test
What is Test?
The test phase provides an opportunity for you to gauge whether the solution(s) drafted in design are on track to effectively address the challenge as intended. Test can involve many different methods that vary in the resulting type and quality of insight. In general, solution(s) in earlier stages of development benefit greatly from light tests that are easy to execute and help gut check appeal and usability. The activities provided focus on testing for those initial insights.
Our Human Insights Approach
Our human insights approach involves three iterative phases. In test, we explore whether the solution(s) envisioned in design are potentially appealing and easy to use. The diagram below represents the human insights process and how test plays a role.
Before You Start
Before starting the Test activities, please take a minute to read this 1-page document with instructions on how to make the most efficient use of our Human Insights tools. If you have already read this document during the Discover or Design phase, you are ready to get started!
Survey for Concept Appeal
A survey that includes your concept board and a few basic questions can help you gut check potential interest in your solutions amongst clients. The goal for conducting a survey is to seek information from a large number clients or other potential users of the new solution. The data collected will help you get a sense of the concept’s potential appeal amongst a targeted group, identify needed changes and inform your own decision-making process.
- Click here to download the guide to carry out Survey for Concept Appeal
Conduct User Test
User testing is a process for evaluating the ease of use or “user experience” as they interact with a product or service, solve a problem or complete a task. By having a representative user complete a series of tasks with a prototypes developed in the design phase, you will gain valuable insight into the specific programmatic, operational and relational needs to take into account as you plan to implement your new solution. There is nothing like seeing your solution in the hands of potential users to reveal potential problems and reveal further innovation opportunities.
- Click here to download the guide to carry out Conduct User Test
Decide on Next Steps
Congratulations! You’ve completed a full cycle of the human insights innovation process. Now’s your chance to reflect on what you’ve learned from the test phase and decide how to move forward as you build on the work completed so far.
- Click here to download the guide to carry out Decide on Next Steps
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